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  <url>
    <loc>https://www.jiyounghwang.com/353628916383</loc>
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    <priority>0.75</priority>
    <lastmod>2019-11-16</lastmod>
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  <url>
    <loc>https://www.jiyounghwang.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
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      <image:title>Kiehl's</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1573939581033-A08BSGS8YKNN5EBKWMGZ/2013_Year_of_horse_30x40.jpg</image:loc>
      <image:title>Kiehl's</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1574540755766-6LQDPBW98HJAD75JHOKC/Avocado_Mask_18_Adcept_v42.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
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      <image:title>Kiehl's</image:title>
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    <image:image>
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      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
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      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1573942074225-GD13TBQZ54PGY11FDVFN/LBS_Fall.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1573945800018-ACQJOVF6E0FW0CZ1QQ20/chantalanderson043.jpg</image:loc>
      <image:title>Kiehl's</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1576478779156-ORBDU5PV6K8P52R9ZLLL/00_Gentle+Cream_New_Ideas_V42.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1576481180292-2M4W5S5TT11K7DDCKCMR/100418_RP_LE19_JLegend_RareEarthMask_Main_01_LE_no_weight_04.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1577931851112-DKD65YLRXEBAXFAM5G6W/image.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1577931959085-9GQCRGHPJXPTTZ636OBR/image.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1577933635570-4AUZG9HDDQM0W0UPZESM/2012CCDSS.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1582767520356-BJKXF48UZF3ZAKACQ19G/image-asset.png</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1573969927367-QJEAUJ4XN8UTALSGXY05/BANG_985.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1573968426215-FZYRFK24R3NGTMIDCJ9C/Youth_Dose_Adcept_%C6%922.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1737822157344-B3LJO9KF2SBQQJGNXZFY/Screenshot+2025-01-25+at+11.22.23%E2%80%AFAM.png</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1737857826073-BOPWU308OBB56W9CR0C2/Screenshot%2B2025-01-25%2Bat%2B9.16.01%25E2%2580%25AFPM.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1573940888052-N3TG5FHLHXOU17HIL8LW/3005_01_V2_RP_Kiehls_Mask_R3_3_QC_Final_Layered.jpg</image:loc>
      <image:title>Kiehl's</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/f6ccd574-dd2c-4c9c-bda9-c490c8abbb2c/LBS%2Boverview.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/9e6b76b9-91bc-463e-bbac-b873aa7ff88b/Brand%2BBook%2BKiehls%2Bcopy.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1574743216772-X9R555IZSI8ZRIGXJL56/Masque_New.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1767808221622-LG3FXATFR5YYTYUW2G22/CCDSS.png</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/29e19e21-f08b-4e3a-b6d0-71c5c09ece8d/Screenshot+2026-01-07+at+2.34.31%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1574743521780-J5JGEV04IQNOG0I1C5MV/Multi-Mask18_30x40_R1_Page_2.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/9e0dc210-38ce-40c5-a44f-486ce3815ad5/Local_Hallmarks_Illustrated_cover.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/391a8330-69d6-4312-bb83-d8cef13ae9da/UF+Med+Cover.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/c12a13ea-2db1-4436-8bb3-7c26298b7869/Kiehls_highlight_cover.jpg</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
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      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/96f6b087-fe58-4b25-8f1e-b2ba29aa979a/Screenshot+2026-01-08+at+6.25.02%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/be2c38ab-46a1-4986-bbfe-1067670e5d41/Screenshot+2026-01-12+at+9.14.50%E2%80%AFAM.png</image:loc>
      <image:title>Kiehl's</image:title>
    </image:image>
    <image:image>
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      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>PDP clear pack shots must include natural, realistic shadows and subtle light refractions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/172a310f-4ee9-4fb9-95bc-a9d9838a422c/Screenshot+2026-01-08+at+6.06.41%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>PDP clear and translucent bottle lighting and shadows should maintain consistent shadow thickness, sharpness, and darkness intensity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/3acb4823-15ac-4d24-a57f-d1f929fce42e/Screenshot+2026-01-08+at+6.06.58%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>Use a PDP lifestyle product group shot for the routine tile; this visual style may also be adapted for other channels, such as product category banners or signage. Maintain a three-quarter (¾) camera angle with directional lighting, and ensure that two to three product formulas are visible within the composition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/5a35576d-e075-48f6-a5fc-518a2f7762d3/Screenshot+2026-01-08+at+6.07.07%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>PDP formula texture shots should have an elevated, artistic look to best express product efficacy. Match hard shadows, and highlight the unique characteristics of each formula through photography and styling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/61cef123-0c06-4732-b772-fe4400ac5c0a/Screenshot+2026-01-08+at+6.07.24%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>The ‘Mortar K’ texture is a fundamental visual element that connects our products to their apothecary heritage. It is consistently recommended for all product photography shot lists to ensure a unified and authentic brand representation. Utilize this texture broadly across all platforms—including internal presentations, retail signage, digital assets, and CRM emails—to reinforce our brand narrative and aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/711986a6-8e6d-4cd8-ac28-2204d71534c5/Screenshot+2026-01-08+at+6.07.35%E2%80%AFPM.png</image:loc>
      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>Ingredient textures should artistically and elegantly capture the mixing process within a still image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/abed4181-3284-430d-ac8c-98fb8dbd0863/Models+copy.jpg</image:loc>
      <image:title>Kiehl's - Make it stand out</image:title>
      <image:caption>Editorial and how-to imagery should feel elevated and authentic. Allow models to express their individuality, avoiding generic looks that lack brand character. Avoid large smiles and overly cute poses; instead, introduce subtle edginess through expression and movement. Ensure diversity in casting across gender, age, and ethnicity to reflect true inclusivity.</image:caption>
    </image:image>
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    <priority>0.75</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:title>IT Cosmetics</image:title>
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    <image:image>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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    <image:image>
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      <image:title>IT Cosmetics</image:title>
    </image:image>
    <image:image>
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      <image:title>IT Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/1636370615909-7KJW1N3R1NRN115I1HX7/Screen%2BShot%2B2021-11-08%2Bat%2B6.21.13%2BAM.jpg</image:loc>
      <image:title>IT Cosmetics</image:title>
    </image:image>
    <image:image>
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      <image:title>IT Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/b62185d0-1a16-4a23-a2ec-634b59832122/Screenshot+2026-01-07+at+6.18.12%E2%80%AFPM.png</image:loc>
      <image:title>IT Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9e3928eda8c300dda4dfe/14053bfe-6900-4264-bc88-ae1314c03182/Screenshot+2026-01-09+at+12.31.08%E2%80%AFPM.png</image:loc>
      <image:title>IT Cosmetics</image:title>
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    <image:image>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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      <image:title>IT Cosmetics</image:title>
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      <image:caption>*This video is an AI-generated personal test project. It is not an advertisement and is not affiliated with, endorsed by, or sponsored by Kiehl’s.This is my third personal AI video project that I’m sharing on LinkedIn, and I wanted to challenge myself to see whether I could create a complete hero-style product launch video entirely on my own.It definitely wasn’t a quick process, but I was still able to finish it in a decent amount of time, and it’s something I built from start to finish. I always begin with a detailed storyboard, which helps me guide the AI tools and maintain creative control. One thing I love about using these tools is the collaborative feel—my ideas shape the prompts, and the AI generates variations that often inspire new directions.The product featured here—Clearly Corrective™ Daily Re-Texturizing Triple Acid Peel Serum—is one of my favorite Kiehl’s products. It truly leaves the skin feeling smoother after use.There were a couple sections where the product label distortion could not be fully avoided. If anyone has suggestions or best practices for addressing this issue, I would greatly appreciate your insights.Key frames: hashtag#Midjourney, hashtag#NanobananaVideo footage: hashtag#Veo3, hashtag#MidjourneyMusic: hashtag#SunoMusic</image:caption>
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