2024 Kiehl’s Holiday 360 Campaign Assets
Creative Direction, Art Direction
Collaborator: Public Officials
Stop Motion Video: Richard Pierce
Product stills: Aurélie Graillot
Creative Direction, Art Direction
Videographer: Pavel Krikunov
Photographer: Tom Corbet
Kiehl’s Ginger Leaf & Hibiscus Firming Mask 360˚ campaign.
Art Direction: Jiyoung Hwang
Photography: Richard Pierce
Creative Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Photographer: Aurélie Graillot
Creative Direction: Jiyoung Hwang
Art direction: Jiyoung Hwang
Photography: Sam Kaplan
Kiehl’s new Centella line which protects and repairs sensitive skin.
Art Direction: Jiyoung Hwang
Photography: Richard Pierce
Stylist: Ann Dixon
Kihel’s relaunching campaign for Powerful-Strength Line-Reducing Concentrate.
Art Direction: Jiyoung Hwang
Video Direction: Jiyoung Hwang
photographer: Daniel Lindh
Film Director: Laura Wing-Kamoosi
DP: Jim Kamoosi
Stylist: Sarah Waxman
Lunar New Year campaign design for Kiehl’s
Art direction: Jiyoung Hwang
Illustration: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Video Direction: Jiyoung Hwang
Rendering & Animation: Print 2 Print
Art Direction: Jiyoung Hwang
Video Direction: Jiyoung Hwang
Photography: Kevin Cremens
Animation: PLUS
Creative Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Photograhy: Sam Kaplan
Gun Control poster design
Creative Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Designer: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Design: Jiyoung Hwang
Photography: Sam Kaplan
Art Direction: Jiyoung Hwang
Photographer: Kevin Cremens
Video Direction: Jiyoung Hwang
Animation: Print 2 Print
Art Direction: Jiyoung Hwang
Design: Jiyoung Hwang
Video Direction: Jiyoung Hwang
Animation: PLUS
Creative Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Photography: Sam Kaplan
Art direction: Jiyoung Hwang
Design: Jiyoung Hwang
Evolved current PDP into a new look and feel
Creative Director: Jiyoung Hwang
Art Directors: Shangsi Zhao, Karen Rinaldi
China Tmall CC Cream Tile Strategy
Creative Director: Jiyoung Hwang
Designer: Shangsi Zhao
Photographer: Matthew Chavas
Launched China singles day campaign for the first time
Creative Director: Jiyoung Hwang
Art Director: Matthew Stetson
