It Cosmetics Lunar New Year 2021
Digital Creative Director: Jiyoung Hwang
Oversaw end-to-end design and production for campaign site assets, CRM, and social contents.
IT Cosmetics — First Singles’ Day Launch in China
Creative Direction: Jiyoung Hwang
Led photo and video shoots.
Oversaw the end-to-end design and production process for the entire campaign.
Digital Creative Director: Jiyoung Hwang
Oversaw end-to-end design and production for campaign site assets, PDP, and CRM
IT Cosmetics’ Valentine’s Day Digital Campaign
Digital Creative Director: Jiyoung Hwang
Oversaw end-to-end design and production for campaign site assets, CRM, and social contents.
It cosmetics T-mall Launch 2019 / CC Cream, Bye Bye Under Eye
Creative Director: Jiyoung Hwang
Photography: Kanji Ishii
Creative Director: Jiyoung Hwang
Oversaw photo shoots, end-to-end design and production process for the entire Amazon Launch.
Production Collaborator: ReCommerce
“Since launching on Amazon, IT Cosmetics has achieved notable sales traction, reaching approximately $1.5 million in reported Amazon sales in 2023, and securing visibility in key beauty product rankings.”
