Art direction: Jiyoung Hwang
Design: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Photography: Richard Pierce
Creative Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Photography: Richard Pierce
Hydro-Plumping Re-Texturizing Serum Concentrate 2014
Art Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Art Director: Jiyoung Hwang
Illustrator: Jiyoung Hwang
Art Director: Jiyoung Hwang
Designer: Jiyoung Hwang
Illustrator: Jiyoung Hwang
It Cosmetics’ Valentine’s Day Digital Campaign
Creative Director: Jiyoung Hwang
Designer: Rie Meagher
It Cosmetics Body Foundatioin 2021 Digital Campaign
Creative Director: Jiyoung Hwang
Art director: Krys Ha
China Tmall CC Cream Tile Strategy
Creative Director: Jiyoung Hwang
Designer: Shangsi Zhao
Photographer: Matthew Chavas
It cosmetics Tmall Bye Bye Under Eye Concealer campaign 2021
Creative Director: Jiyoung Hwang
Art Director: Matthew Stetson
Photography: Kanji Ishii
Video: Jet Set NY
It Cosmetics Lunar New Year 2021
Creative Director: Jiyoung Hwang
Art Director: Matthew Stetson
Creative Director: Jiyoung Hwang
Art director : Victoria Colby
Designer: ReCommerce
Creative Director: Jiyoung Hwang
Art Director: Susan Lee
Collaborator: Global Brand Creative
Creative Director: Jiyoung Hwang
Art Director: Krys Ha
Collaborator: Brand Creative
Evolved current PDP into a new look and feel
Creative Director: Jiyoung Hwang
Art Directors: Shangsi Zhao, Karen Rinaldi
Launched China singles day campaign for the first time
Creative Director: Jiyoung Hwang
Art Director: Matthew Stetson