Launched China singles day campaign for the first time

Creative Director: Jiyoung Hwang

Art Director: Matthew Stetson

Evolved current PDP into a new look and feel

Creative Director: Jiyoung Hwang

Art Directors: Shangsi Zhao, Karen Rinaldi

China Tmall CC Cream Tile Strategy

Creative Director: Jiyoung Hwang

Designer: Shangsi Zhao

Photographer: Matthew Chavas

It Cosmetics’ Valentine’s Day Digital Campaign

Creative Director: Jiyoung Hwang

Designer: Rie Meagher

It Cosmetics Body Foundatioin 2021 Digital Campaign

Creative Director: Jiyoung Hwang

Art director: Krys Ha

It cosmetics Tmall Bye Bye Under Eye Concealer campaign 2021

Creative Director: Jiyoung Hwang

Art Director: Matthew Stetson

Photography: Kanji Ishii

Video: Jet Set NY

It Cosmetics Lunar New Year 2021

Creative Director: Jiyoung Hwang

Art Director: Matthew Stetson

Creative Director: Jiyoung Hwang

Art director : Victoria Colby

Designer: ReCommerce

Creative Director: Jiyoung Hwang

Art Director: Susan Lee

Collaborator: Global Brand Creative

Creative Director: Jiyoung Hwang

Art Director: Krys Ha

Collaborator: Brand Creative