Kiehl’s PDP Photography Guidelines for Internal Team Members and Agencies
Digital Creative Director: Jiyoung Hwang
Led photo shoot and video shoot.
Oversaw designs and production process of campaign’s site assets, PDP, CRM, e-retailer assets, and launch directives.
Led creative direction for hero banners, including component selection and strategic feedback on templates.
Digital Creative Director: Jiyoung Hwang
Led photo shoot and video shoot.
Oversaw designs and production process of campaign’s site assets, PDP, CRM, e-retailer assets, and launch directives.
Creative & Art Direction; led photo and video shoots.
Oversaw the end-to-end design process for digital campaign assets
Collaborators: Public Officials
Stop-Motion Video: Richard Pierce
Product Stills: Aurélie Graillot
Creative Direction, Art Direction
Oversaw end-to-end digital campaign design and production.
Videographer: Pavel Krikunov
Photographer: Tom Corbet
360 Campaigns / Store Windows, Social Contents, and CRM
Creative Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Kihel’s relaunching campaign for Powerful-Strength Line-Reducing Concentrate.
Art Direction: Jiyoung Hwang
Video Direction: Jiyoung Hwang
photographer: Daniel Lindh
Film Director: Laura Wing-Kamoosi
DP: Jim Kamoosi
Stylist: Sarah Waxman
Kiehl’s Selective Key Visuals from 2010 through 2018
Art Direction: Jiyoung Hwang
*Some illustrated key visuals were produced by commissioned artists.
Art Direction: Jiyoung Hwang
Video Direction: Jiyoung Hwang
Art Direction: Jiyoung Hwang
Design: Jiyoung Hwang
Art direction: Jiyoung Hwang
Design: Jiyoung Hwang
Art Director: Jiyoung Hwang
Designer: Jiyoung Hwang
Illustrator: Jiyoung Hwang
