PDP clear pack shots must include natural, realistic shadows and subtle light refractions
PDP clear and translucent bottle lighting and shadows should maintain consistent shadow thickness, sharpness, and darkness intensity.
Use a PDP lifestyle product group shot for the routine tile; this visual style may also be adapted for other channels, such as product category banners or signage. Maintain a three-quarter (¾) camera angle with directional lighting, and ensure that two to three product formulas are visible within the composition.
PDP formula texture shots should have an elevated, artistic look to best express product efficacy. Match hard shadows, and highlight the unique characteristics of each formula through photography and styling.
The ‘Mortar K’ texture is a fundamental visual element that connects our products to their apothecary heritage. It is consistently recommended for all product photography shot lists to ensure a unified and authentic brand representation. Utilize this texture broadly across all platforms—including internal presentations, retail signage, digital assets, and CRM emails—to reinforce our brand narrative and aesthetic.
Ingredient textures should artistically and elegantly capture the mixing process within a still image.
Editorial and how-to imagery should feel elevated and authentic. Allow models to express their individuality, avoiding generic looks that lack brand character. Avoid large smiles and overly cute poses; instead, introduce subtle edginess through expression and movement. Ensure diversity in casting across gender, age, and ethnicity to reflect true inclusivity.