For IT Cosmetics’ 2022 Holiday campaign, “Beautiful Together,” I led the campaign from concept through execution, serving as the Creative Director for the project. I oversaw the overall creative vision and partnered with illustrator Ana Jaks to bring the campaign to life.
Ana’s illustrations celebrate the joy of the holiday season while powerfully expressing IT Cosmetics’ commitment to diversity and inclusivity in beauty. Her work features a wide range of genders, ages, ethnicities, and abilities—an approach that aligned seamlessly with the campaign’s core message of togetherness and representation.
The illustrated visuals and animations were deployed across the IT Cosmetics website and extended into the packaging design for limited-edition holiday gift sets, ensuring a cohesive and impactful holiday experience across digital and retail touchpoints.
